The #DITAFW16 collection began with an abstract concept proposed among members of the design team: the allure of the unknown.

“No medium captures our intrinsic desire to explore the unknown as viscerally as cinema,” founders John Juniper and Jeff Solorio explain. “Our focus began with compelling narratives in film noir and science fiction, but evolved to include the ways in which technical aspects of the cinema – shape, texture, and light – were manipulated by great filmmakers to create iconic characters and scenes. The FW16 collection explores those ideas in a way that transforms icon to iconoclast.”




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